Portfolio
Over my many years as a B2B copywriter, I have worked in a wealth of industries and on so many projects it’s hard to keep track sometimes. This portfolio is a highlight reel of some of the industries and projects I have been a part of. If you can’t find exactly what you’re looking for, feel free to contact me directly.
Odds are, I have a sample (or a few) floating around that I can send you.
Technical White Papers
Technical Copywriting
SentinelOne
Transformed complex cybersecurity topics into an engaging white paper tailored for higher education IT leaders, ensuring clarity while maintaining depth and relevance to their unique challenges.
Technical Copywriting
SentinelOne
Transformed complex technical jargon into clear, engaging copy that speaks directly to IT leaders—making it both easy to understand and enjoyable to read.
B2B Blogs
Technical Copywriting
Dasera
Cybersecurity
SEO Copywriting
Immuno Labs
Healthcare
Technical Copywriting
linqd.
Agency, B2B Tech
Blog Highlight
Industry: Agency, Healthcare Marketing
Client: Designity
Project: SEO Blog Copywriting
Result: Wrote an SEO-optimized blog that continues to rank on the first page of Google for the key term Healthcare Marketing Design.
UX Copywriting
Web Content
Mayo Clinic Platform
Mayo Clinic partnered with me to craft UX web copy that was inspiring, actionable, and clearly communicated the value of their digital healthcare platform.
Landing Page Content
Agency, Lansing
Using audience data, I was tasked with drafting landing page copy that was concise, engaging, and drove users to their intended CTA.
Web Content
linqd.
As part of a larger rebrand project, I was tasked with modernizing the brand voice while making complex themes easily digestible to a building products marketing audience.
Case Studies
Omnichannel Marketing Case Study
linqd.
Leveraged my UX copywriting skills to craft a compelling, easy-to-skim case study with attention-grabbing headlines and a focus on key pain points to drive reader interest and action.
Food Sensitivity Testing Case Study
Immuno Labs
The challenge with this case study was two-fold: engaging doctors by highlighting the patient’s perspective and hooking B2C audiences enough to commit to a premium product.
B2B Video Script
Rebrand
linqd.
During the rebrand of MMC to linqd., I developed a video script that effectively communicated the company’s new service offerings. My goal was to ensure the message was clear, concise, and tailored for building product industry marketers.
B2B Content Strategy
Whether you want to drive more engagement to your blog or gain traction on that white paper you just published, you need a well-rounded and engaging content strategy to take you there.
Here’s how I can help:
Custom Content Calendar
Get the plan you need to effectively market that white paper, case study, webinar, or pillar content. From blogs to social media posts, all you have to do is hit ‘publish.’
Email Marketing Campaigns
Acquire, reengage, touch base, and convert with email marketing campaigns that drive results. Let’s turn ice-cold leads into red-hot prospects.
Sales Outreach Sequences
Engage and convert your target audience with personalized sales sequences that get results. Designed for your sales team by a B2B sales veteran.
Ad Campaigns
Working in tandem with your marketing pros, I leverage my sales and marketing experience to write the ideal campaign to target your hardest-to-reach markets.
Custom Content Calendar
Sales Outreach Sequences
Email Marketing Campaigns
Meta, LinkedIn, & Display Ads