About Me
Hi! My name is Kat 🙂
I’m a content strategist and copywriter living the dream in Miami – palm trees, sunshine, and a lot of Cuban coffee! I spent most of my grown-up career in sales, but before that, I worked at Dairy Queen (that’s a story for another time). After some career exploration, I landed a job that involved organizing business meetings between digital healthcare companies, and big-name Payers and Providers.
That was just the beginning – I quickly became obsessed with all the tech magic happening behind the scenes of my favorite apps. I mean, who doesn’t love a good chatbot or AI-powered customer loyalty program, right? So I started chatting with the bigwigs who were buying these things, and you know what I found out? They’re human beings, too!Â
Turns out, these CXOs, CISOs, CMOs, and CEOs don’t want to be bored to death by technical jargon and stuffy language. They want content that speaks to them on a human level, just like you and me. That’s why I’ve made it my mission to humanize the B2B space with engaging content. Because let’s face it, we all deserve a good laugh (or at least a smile) amid all this tech talk.
Why I Do What I Do
ChatGPT Exists
ChatGPT is great for entertainment, creating quick outlines, and generating instant social media captions. It doesn’t have empathy, though, and it doesn’t understand your audience and what they want on a human level. Trying to use it to create impactful content that gets clicks is like shooting your business in the foot. No one wants to be sold by a robot.
Your Bandwidth
Creating quality content that gets clicks isn’t easy and anyone who tells you that it is, is lying. The problem is that you’re way too busy to spend a week outlining, researching, and drafting that killer white paper. You’re way too busy to spend days creating a content calendar. You’re way too busy to write those sales emails. That’s where I come in.
I Love It
I am a writer through and through. When I’m not playing with my dog, looking for the next best scary movie, or training for a marathon, I’m writing. I can tell you all about the novel that I’m currently querying and the blog post that I got to rank on the first page of Google, but there isn’t enough space in this little box.
A Few of my Favorite Things
Scary Books & Movies
Zorro
Running…A Lot.
